Acceptable Use Policy
Version 2026-01-01 · Effective 1 January 2026
This policy applies to every listing, creative, message, and review on Signperch. It forms part of the Terms of Service. Breaching it can cost you a listing, a booking, or your account.
Because Signperch places advertising in public physical space, the bar is higher than for an online ad. A billboard cannot be skipped, blocked, or age-gated: children and unwilling passers-by will see it.
Content we do not carry
- Sexually explicit material
- Hate speech or content targeting a protected class
- Threats, harassment, or incitement to violence
- Illegal goods, services, or drugs
- Weapons and ammunition
- Misleading health, financial, or election claims
- Impersonation of a person, brand, or public body
- Content directed at children for age-restricted products
Restricted categories
These are permitted only where lawful at the specific location, and only with the disclosures that law requires. The Space Owner may always refuse them.
| Category | Conditions |
|---|---|
| Alcohol | Prohibited within statutory distance of schools and playgrounds; must carry any required responsibility messaging. |
| Cannabis, where legal | Must comply with the jurisdiction’s advertising rules, which are frequently stricter than for alcohol. |
| Gambling and betting | Licence number displayed; problem-gambling helpline included where required. |
| Financial products, credit, crypto | Risk warnings required. No guaranteed-return claims of any kind. |
| Political and issue advertising | Must name the payer. You are responsible for any election-authority registration or reporting. |
| Health, medical, supplements | No claims to treat or cure. Regulated-product approvals must be held before booking. |
| Tobacco, vaping, nicotine | Prohibited outright in most of our markets. Assume prohibited unless we confirm otherwise in writing. |
Listing rules for Space Owners
- List only space you actually control and are permitted to rent for advertising.
- Photographs must be of the actual space, taken within the last 12 months.
- Dimensions, location, and traffic estimates must be honest. Say when a number is an estimate.
- Do not list the same physical space twice to appear more prominent in search.
- Keep your calendar current. Repeatedly cancelling because dates were stale is a breach.
Platform integrity
- No fake accounts, fake reviews, or review trading.
- No steering a booking off-platform to avoid fees.
- No scraping, crawling, or bulk extraction of listing data.
- No harassment of another user, on or off the Platform.
- No probing our security without permission. Good-faith research is welcome — write to security@signperch.com first and we will not pursue you for it.
How we enforce this
Depending on severity and history we may: ask you to fix it; reject a creative; hide or remove a listing; cancel a booking and refund it; suspend payouts pending review; or terminate the account. Serious cases — anything involving a child, a credible threat, or fraud — are reported to the authorities.
Appeals
If we action your content we tell you which rule was broken. To appeal, reply to that notice or email appeals@signperch.com within 30 days. A person who was not involved in the original decision reviews it.
Reporting
Every listing, message, and campaign has a Report control. You can also email trust@signperch.com. We review reports of illegal content or immediate safety risk first.